Perception of Sabah as a safe tourist destination from the perspective of the tour operators and tourists
This paper explores the perception of Sabah as a safe tourist destination and the key factors that influenced safety and security issues from the perspective of the tour operators and tourists. Qualitative research through semi-structured interviews were used to collect data from ten inbound tour op...
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| Format: | Article |
| Language: | English English |
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2018
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| Online Access: | https://eprints.ums.edu.my/id/eprint/23925/1/Perception%20of%20Sabah%20as%20a%20safe%20tourist%20destination%20from%20the%20perspective%20of%20the%20tour%20operators%20and%20tourists.pdf https://eprints.ums.edu.my/id/eprint/23925/7/Perception%20of%20Sabah%20as%20a%20safe%20tourist%20destination%20from%20the%20perspective%20of%20the%20tour%20operators%20and%20tourists.pdf |
| _version_ | 1796910218488053760 |
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| author | Pricilla Kuilis Bosimin Jennifer, Kim Lian Chan |
| author_facet | Pricilla Kuilis Bosimin Jennifer, Kim Lian Chan |
| author_sort | Pricilla Kuilis Bosimin |
| collection | UMS |
| description | This paper explores the perception of Sabah as a safe tourist destination and the key factors that influenced safety and security issues from the perspective of the tour operators and tourists. Qualitative research through semi-structured interviews were used to collect data from ten inbound tour operators registered with the Sabah Tourism Board and ten tourists who visited Sabah from January to March 2017. The findings indicated that most of the respondents perceived Sabah as a safe tourist destination and would not hesitate to revisit. The perception of safe destination was attributed to beautiful, friendly, haven and peaceful. A significant number of tourists perceived Sabah as a safe tourist destination due to the natural and pristine coastlines and natural environmental habitats. Sabah, well-known as the Land Below the Wind, has a beautiful feature with a wealth of natural paradise to offer to the tourists. Although several key incidents and unsafe events happened in Sabah, the general perception was that Sabah is a safe tourist destination and would not deter the tourists from visiting Sabah. The findings show that perception of Sabah as a safe tourist destination; in the sense that Sabah is described as a beautiful and peaceful tourist destination with friendly people around them and a haven to visit despite the incidents of kidnappings and crimes. Arising from the responses from the tour operators and the tourists, it was revealed that the key factors that influenced safety and security issues are described as human (illegal immigrants, intruders, lack of security personnel), activities (drug abusers, shootings), behavior (irresponsible people [tourists/visitors], negative perception), location (long and winding shores and unlit areas), crime (kidnappings, murder, thefts and threats) and animals (animal attacks) |
| first_indexed | 2024-03-06T03:01:12Z |
| format | Article |
| id | ums.eprints-23925 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:01:12Z |
| publishDate | 2018 |
| record_format | dspace |
| spelling | ums.eprints-239252020-04-20T06:13:04Z https://eprints.ums.edu.my/id/eprint/23925/ Perception of Sabah as a safe tourist destination from the perspective of the tour operators and tourists Pricilla Kuilis Bosimin Jennifer, Kim Lian Chan HB Economic theory. Demography This paper explores the perception of Sabah as a safe tourist destination and the key factors that influenced safety and security issues from the perspective of the tour operators and tourists. Qualitative research through semi-structured interviews were used to collect data from ten inbound tour operators registered with the Sabah Tourism Board and ten tourists who visited Sabah from January to March 2017. The findings indicated that most of the respondents perceived Sabah as a safe tourist destination and would not hesitate to revisit. The perception of safe destination was attributed to beautiful, friendly, haven and peaceful. A significant number of tourists perceived Sabah as a safe tourist destination due to the natural and pristine coastlines and natural environmental habitats. Sabah, well-known as the Land Below the Wind, has a beautiful feature with a wealth of natural paradise to offer to the tourists. Although several key incidents and unsafe events happened in Sabah, the general perception was that Sabah is a safe tourist destination and would not deter the tourists from visiting Sabah. The findings show that perception of Sabah as a safe tourist destination; in the sense that Sabah is described as a beautiful and peaceful tourist destination with friendly people around them and a haven to visit despite the incidents of kidnappings and crimes. Arising from the responses from the tour operators and the tourists, it was revealed that the key factors that influenced safety and security issues are described as human (illegal immigrants, intruders, lack of security personnel), activities (drug abusers, shootings), behavior (irresponsible people [tourists/visitors], negative perception), location (long and winding shores and unlit areas), crime (kidnappings, murder, thefts and threats) and animals (animal attacks) 2018-09 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/23925/1/Perception%20of%20Sabah%20as%20a%20safe%20tourist%20destination%20from%20the%20perspective%20of%20the%20tour%20operators%20and%20tourists.pdf text en https://eprints.ums.edu.my/id/eprint/23925/7/Perception%20of%20Sabah%20as%20a%20safe%20tourist%20destination%20from%20the%20perspective%20of%20the%20tour%20operators%20and%20tourists.pdf Pricilla Kuilis Bosimin and Jennifer, Kim Lian Chan (2018) Perception of Sabah as a safe tourist destination from the perspective of the tour operators and tourists. Journal ofTourism, Hospitality and Environment Management, 3 (11). pp. 1-13. ISSN 0128-178X |
| spellingShingle | HB Economic theory. Demography Pricilla Kuilis Bosimin Jennifer, Kim Lian Chan Perception of Sabah as a safe tourist destination from the perspective of the tour operators and tourists |
| title | Perception of Sabah as a safe tourist destination from the perspective of the tour operators and tourists |
| title_full | Perception of Sabah as a safe tourist destination from the perspective of the tour operators and tourists |
| title_fullStr | Perception of Sabah as a safe tourist destination from the perspective of the tour operators and tourists |
| title_full_unstemmed | Perception of Sabah as a safe tourist destination from the perspective of the tour operators and tourists |
| title_short | Perception of Sabah as a safe tourist destination from the perspective of the tour operators and tourists |
| title_sort | perception of sabah as a safe tourist destination from the perspective of the tour operators and tourists |
| topic | HB Economic theory. Demography |
| url | https://eprints.ums.edu.my/id/eprint/23925/1/Perception%20of%20Sabah%20as%20a%20safe%20tourist%20destination%20from%20the%20perspective%20of%20the%20tour%20operators%20and%20tourists.pdf https://eprints.ums.edu.my/id/eprint/23925/7/Perception%20of%20Sabah%20as%20a%20safe%20tourist%20destination%20from%20the%20perspective%20of%20the%20tour%20operators%20and%20tourists.pdf |
| work_keys_str_mv | AT pricillakuilisbosimin perceptionofsabahasasafetouristdestinationfromtheperspectiveofthetouroperatorsandtourists AT jenniferkimlianchan perceptionofsabahasasafetouristdestinationfromtheperspectiveofthetouroperatorsandtourists |