International Tourist Satisfaction of Local Owned Greenview Bed & Breakfast (B&B) of Sukau Village, Lower Kinabatangan, Sabah, Malaysia

This paper examines the level of satisfaction of international tourists towards products, facilities, and travel services as well as the level of security provided by the locally owned Sukau Greenview Bed & Breakfast Downstream, at Kinabatangan, Sabah. The study used both qualitative and quantit...

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Main Authors: Rosazman Hussin, Velan Kunjuraman, Saudah binti Ibnu Hasim
Format: Article
Language:English
English
Published: 2018
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/24782/1/International%20Tourist%20Satisfaction%20of%20Local%20Owned%20Greenview%20Bed%20%26%20Breakfast%20%28B%26B%29%20of%20Sukau%20Village%2C%20Lower%20Kinabatangan%2C%20Sabah%2C%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/24782/7/International%20Tourist%20Satisfaction%20of%20Local%20Owned%20Greenview%20Bed%20%26%20Breakfast%20%28B%26B%29%20of%20Sukau%20Village%2C%20Lower%20Kinabatangan%2C%20Sabah%2C%20Malaysia1.pdf
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author Rosazman Hussin
Velan Kunjuraman
Saudah binti Ibnu Hasim
author_facet Rosazman Hussin
Velan Kunjuraman
Saudah binti Ibnu Hasim
author_sort Rosazman Hussin
collection UMS
description This paper examines the level of satisfaction of international tourists towards products, facilities, and travel services as well as the level of security provided by the locally owned Sukau Greenview Bed & Breakfast Downstream, at Kinabatangan, Sabah. The study used both qualitative and quantitative approaches using in-depth interviews and questionnaire survey as study methods. A series of in-depth interviews were held among selected upper managers of Sukau Greenview Bed & Breakfast resort. In addition, the method of questionnaire was used to assess the level of satisfaction of over 62 international tourists who visited Sukau Greenview Bed & Breakfast resort. The results from the study revealed that majority of international tourists are satisfied with the products, facilities and services offered by the local owned service providers in Sukau Village. Most importantly, this study revealed that the majority of the international tourists who came to Sukau Greenview Bed & Breakfast resort did not have any security problems or sustain injuries. This shows that the management of the locally owned Sukau Greenview Bed & Breakfast resort has taken rigorous monitoring of the safety aspect. In academia, studies pertaining to international tourists’ satisfaction towards products, services and security aspects are given less attention by tourism researchers in Malaysia to measure the satisfaction level of international tourists who visited tourist destinations in Malaysia, especially in Sabah. Thus, this study bridges the current gap and the future research on tourist satisfaction related issues. Given this kind of research, it can improve the quality of tourism in Malaysia and increase the presence of international tourists in Malaysia.
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spelling ums.eprints-247822020-06-20T16:37:02Z https://eprints.ums.edu.my/id/eprint/24782/ International Tourist Satisfaction of Local Owned Greenview Bed & Breakfast (B&B) of Sukau Village, Lower Kinabatangan, Sabah, Malaysia Rosazman Hussin Velan Kunjuraman Saudah binti Ibnu Hasim G Geography (General). Atlases. Maps This paper examines the level of satisfaction of international tourists towards products, facilities, and travel services as well as the level of security provided by the locally owned Sukau Greenview Bed & Breakfast Downstream, at Kinabatangan, Sabah. The study used both qualitative and quantitative approaches using in-depth interviews and questionnaire survey as study methods. A series of in-depth interviews were held among selected upper managers of Sukau Greenview Bed & Breakfast resort. In addition, the method of questionnaire was used to assess the level of satisfaction of over 62 international tourists who visited Sukau Greenview Bed & Breakfast resort. The results from the study revealed that majority of international tourists are satisfied with the products, facilities and services offered by the local owned service providers in Sukau Village. Most importantly, this study revealed that the majority of the international tourists who came to Sukau Greenview Bed & Breakfast resort did not have any security problems or sustain injuries. This shows that the management of the locally owned Sukau Greenview Bed & Breakfast resort has taken rigorous monitoring of the safety aspect. In academia, studies pertaining to international tourists’ satisfaction towards products, services and security aspects are given less attention by tourism researchers in Malaysia to measure the satisfaction level of international tourists who visited tourist destinations in Malaysia, especially in Sabah. Thus, this study bridges the current gap and the future research on tourist satisfaction related issues. Given this kind of research, it can improve the quality of tourism in Malaysia and increase the presence of international tourists in Malaysia. 2018-03 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/24782/1/International%20Tourist%20Satisfaction%20of%20Local%20Owned%20Greenview%20Bed%20%26%20Breakfast%20%28B%26B%29%20of%20Sukau%20Village%2C%20Lower%20Kinabatangan%2C%20Sabah%2C%20Malaysia.pdf text en https://eprints.ums.edu.my/id/eprint/24782/7/International%20Tourist%20Satisfaction%20of%20Local%20Owned%20Greenview%20Bed%20%26%20Breakfast%20%28B%26B%29%20of%20Sukau%20Village%2C%20Lower%20Kinabatangan%2C%20Sabah%2C%20Malaysia1.pdf Rosazman Hussin and Velan Kunjuraman and Saudah binti Ibnu Hasim (2018) International Tourist Satisfaction of Local Owned Greenview Bed & Breakfast (B&B) of Sukau Village, Lower Kinabatangan, Sabah, Malaysia. Journal of Business and Social Development, 6 (1). pp. 60-69. ISSN 2289-2915
spellingShingle G Geography (General). Atlases. Maps
Rosazman Hussin
Velan Kunjuraman
Saudah binti Ibnu Hasim
International Tourist Satisfaction of Local Owned Greenview Bed & Breakfast (B&B) of Sukau Village, Lower Kinabatangan, Sabah, Malaysia
title International Tourist Satisfaction of Local Owned Greenview Bed & Breakfast (B&B) of Sukau Village, Lower Kinabatangan, Sabah, Malaysia
title_full International Tourist Satisfaction of Local Owned Greenview Bed & Breakfast (B&B) of Sukau Village, Lower Kinabatangan, Sabah, Malaysia
title_fullStr International Tourist Satisfaction of Local Owned Greenview Bed & Breakfast (B&B) of Sukau Village, Lower Kinabatangan, Sabah, Malaysia
title_full_unstemmed International Tourist Satisfaction of Local Owned Greenview Bed & Breakfast (B&B) of Sukau Village, Lower Kinabatangan, Sabah, Malaysia
title_short International Tourist Satisfaction of Local Owned Greenview Bed & Breakfast (B&B) of Sukau Village, Lower Kinabatangan, Sabah, Malaysia
title_sort international tourist satisfaction of local owned greenview bed breakfast b b of sukau village lower kinabatangan sabah malaysia
topic G Geography (General). Atlases. Maps
url https://eprints.ums.edu.my/id/eprint/24782/1/International%20Tourist%20Satisfaction%20of%20Local%20Owned%20Greenview%20Bed%20%26%20Breakfast%20%28B%26B%29%20of%20Sukau%20Village%2C%20Lower%20Kinabatangan%2C%20Sabah%2C%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/24782/7/International%20Tourist%20Satisfaction%20of%20Local%20Owned%20Greenview%20Bed%20%26%20Breakfast%20%28B%26B%29%20of%20Sukau%20Village%2C%20Lower%20Kinabatangan%2C%20Sabah%2C%20Malaysia1.pdf
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AT velankunjuraman internationaltouristsatisfactionoflocalownedgreenviewbedbreakfastbbofsukauvillagelowerkinabatangansabahmalaysia
AT saudahbintiibnuhasim internationaltouristsatisfactionoflocalownedgreenviewbedbreakfastbbofsukauvillagelowerkinabatangansabahmalaysia