Ethnocentrism as a moderator on the relationship between celebrity's source credibility and the purchase intention of cosmetic products among Malaysians
Globalization has led to an increased competition as firms expand their coverage including various domestic and international markets. One of the industries that has been influenced by the globalization is the cosmetic industry. This industry has been growing and expanding around the world in both d...
Main Author: | Fatima Zohra Chekima |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2019
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/25166/1/Ethnocentrism%20as%20a%20moderator%20on%20the%20relationship%20between%20celebrity%27s.pdf |
Similar Items
-
International products and purchase intention in Jordan among consumer ethnocentrism
by: Abbas, N. Albarq
Published: (2007) -
"I buy green products, do you...?" the moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry
by: Jaini, Azila, et al.
Published: (2020) -
Antecedents of consumer ethnocentrism
by: Albarq, Abbas, et al.
Published: (2007) -
Antecedents of green purchase behavior of cosmetics products: an empirical investigation among Malaysian consumers
by: Jaini, Azila, et al.
Published: (2020) -
Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics
by: Ramadania Ramadania, et al.
Published: (2023-12-01)