Brand Image Benefit And Satisfaction: Roles of Symbolic, Functional, Social, And Experiential Benefits
The aim of this study is to examine the effects of brand image benefits of symbolic, functional, social, and experiential on the overall satisfaction. A survey using 400 respondents is used to measure these effects. The theoretical and statistical relationship among these constructs are developed an...
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| Format: | Article |
| Language: | English English |
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2018
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| Online Access: | https://eprints.ums.edu.my/id/eprint/25173/1/Brand%20Image%20Benefit%20and%20Satisfaction%20Roles%20of%20Symbolic%2C%20Functional%2C%20Social%2C%20And%20Experiential%20Benefits.pdf https://eprints.ums.edu.my/id/eprint/25173/7/Brand%20Image%20Benefit%20And%20Satisfaction%20Roles%20of%20Symbolic%2C%20Functional%2C%20Social%2C%20And%20Experiential%20Benefits1.pdf |