| Summary: | Purpose – The purpose of this study is to examine the critical success factors (CSFs) for the receptiveness of
Islamic home financing in Malaysia.
Design/methodology/approach – A framework of the CSFs for the receptiveness of Islamic home financing
is developed. The framework evaluates the effects of product type, competitive value proposition, Islamic debt
collection policy, Islamic bankers’ knowledge and maqasid al-Shariah compliance on the receptiveness. Data
from 744 usable questionnaires are analysed to confirm the applicability of the framework in Islamic home
financing context.
Findings – The results suggest that product type, competitive value proposition, Islamic debt collection
policy, Islamic bankers’ knowledge and maqasid al-Shariah compliance are significantly related to the
receptiveness of Islamic home financing.
Research limitations/implications – Two limitations are available for future studies. Firstly, the
respondents of this study are limited to Malaysians, signifying further testing of the proposed model across
different geographies is required to determine the generalisability of the model. Secondly, the contributions of
the proposed framework are confined to a specific area of Islamic banking products. Thus, extending the
framework to other banking products or conducting a comparative study between Islamic home financing and
its conventional peer can improve its generalisability.
Practical implications – The results obtained offer a fresh direction on how to market Islamic home
financing products successfully, where the new CSFs are brought into play.
Originality/value – This study examines the new proposed CSFs for the receptiveness of Islamic home
financing in Malaysia.
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