Engaging travellers in the context of tourism SMEs: a conceptual paper
Social media (SM) provide opportunities for businesses and customers for collaborative engagement with each other. Studies have found that SM has a positive influence on the engagement of businesses with customers. On the contrary, evidences showed that it is viewed as an irrelevant platform to enga...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IJAST
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/25712/1/Engaging%20travellers%20in%20the%20context%20of%20tourism%20SMEs.pdf |