Comparative Study of Gender's Attitude toward the Intention to Imitate Korean Celebrity Endorsement
The purpose of this study is to addresses the issue of how gender affecting attitude towards the intention to imitate Korean celebrity endorsement in advertisement among young Malaysians. Particularly, the researchers would like to scrutinize whether young Malaysians male and female are different at...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/26279/1/Comparative%20Study%20of%20Gender%27s%20Attitude%20toward%20the%20Intention%20to%20Imitate%20Korean%20Celebrity%20Endorsement.pdf https://eprints.ums.edu.my/id/eprint/26279/2/Comparative%20Study%20of%20Gender%27s%20Attitude%20toward%20the%20Intention%20to%20Imitate%20Korean%20Celebrity%20Endorsement1.pdf |