Customer satisfaction through management accounting practices in the hotel industry
The role of management accounting practices in enhancing customer satisfaction has often been overlooked by many. Therefore, this study aims to examine the antecedent role of management accounting practices and their influence on customer satisfaction. Non-probability purposive sampling technique wa...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Human Resource Management Academic Research Society
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/26992/1/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry-Abstract.pdf https://eprints.ums.edu.my/id/eprint/26992/2/Customer%20satisfaction%20through%20management%20accounting%20practices%20in%20the%20hotel%20industry.pdf |