The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users
This study aimed to examine how information quality (IQ) attributes affect perceived usefulness and customer satisfaction of SNS-based commerce from the perspective of Malaysian SNS users. Although many studies have been conducted to identify possible IQ attributes in the context of e-commerce, only...
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| Format: | Article |
| Language: | English English |
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Journal of Organizational and End User Computing
2020
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| Online Access: | https://eprints.ums.edu.my/id/eprint/27116/1/The%20Effect%20of%20Information%20Quality%20on%20Social%20Networking%20Site%20%28SNS%29-Based%20Commerce.pdf https://eprints.ums.edu.my/id/eprint/27116/2/The%20Effect%20of%20Information%20Quality%20on%20Social%20Networking%20Site%20%28SNS%29-Based%20Commerce1.pdf |
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| author | Suaini Sura |
| author_facet | Suaini Sura |
| author_sort | Suaini Sura |
| collection | UMS |
| description | This study aimed to examine how information quality (IQ) attributes affect perceived usefulness and customer satisfaction of SNS-based commerce from the perspective of Malaysian SNS users. Although many studies have been conducted to identify possible IQ attributes in the context of e-commerce, only a limited number of studies have tested and examined the direct effects of the IQ attributes on perceived usefulness and customer satisfaction, particularly in the s-commerce context (i.e., SNS-based commerce). The data from Malaysia respondents were collected through an online survey, using a snowball sampling technique. The hypotheses were analysed using multiple linear regression. The results indicated the perceived usefulness was significantly affected by completeness, ease of understanding, and personalization. Customer satisfaction was significantly affected by the completeness and perceived usefulness. However, neither the accuracy nor timeliness had an effect on perceived usefulness or customer satisfaction. The findings suggest that completeness is the strongest attribute of IQ. |
| first_indexed | 2024-03-06T03:06:53Z |
| format | Article |
| id | ums.eprints-27116 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:06:53Z |
| publishDate | 2020 |
| publisher | Journal of Organizational and End User Computing |
| record_format | dspace |
| spelling | ums.eprints-271162021-06-02T03:48:08Z https://eprints.ums.edu.my/id/eprint/27116/ The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users Suaini Sura HF Commerce QA Mathematics This study aimed to examine how information quality (IQ) attributes affect perceived usefulness and customer satisfaction of SNS-based commerce from the perspective of Malaysian SNS users. Although many studies have been conducted to identify possible IQ attributes in the context of e-commerce, only a limited number of studies have tested and examined the direct effects of the IQ attributes on perceived usefulness and customer satisfaction, particularly in the s-commerce context (i.e., SNS-based commerce). The data from Malaysia respondents were collected through an online survey, using a snowball sampling technique. The hypotheses were analysed using multiple linear regression. The results indicated the perceived usefulness was significantly affected by completeness, ease of understanding, and personalization. Customer satisfaction was significantly affected by the completeness and perceived usefulness. However, neither the accuracy nor timeliness had an effect on perceived usefulness or customer satisfaction. The findings suggest that completeness is the strongest attribute of IQ. Journal of Organizational and End User Computing 2020 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/27116/1/The%20Effect%20of%20Information%20Quality%20on%20Social%20Networking%20Site%20%28SNS%29-Based%20Commerce.pdf text en https://eprints.ums.edu.my/id/eprint/27116/2/The%20Effect%20of%20Information%20Quality%20on%20Social%20Networking%20Site%20%28SNS%29-Based%20Commerce1.pdf Suaini Sura (2020) The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users. Journal of Organizational and End User Computing, 32 (1). pp. 1-18. ISSN 1546-2234 file:///C:/Users/user/Downloads/The-Effect-of-Information-Quality-on-Social-Networking-Site-(SNS)-Based-Commerce_-From-the-Perspective-of-Malaysian-SNS-Users.pdf |
| spellingShingle | HF Commerce QA Mathematics Suaini Sura The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users |
| title | The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users |
| title_full | The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users |
| title_fullStr | The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users |
| title_full_unstemmed | The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users |
| title_short | The Effect of Information Quality on Social Networking Site (SNS)-Based Commerce: From the Perspective of Malaysian SNS Users |
| title_sort | effect of information quality on social networking site sns based commerce from the perspective of malaysian sns users |
| topic | HF Commerce QA Mathematics |
| url | https://eprints.ums.edu.my/id/eprint/27116/1/The%20Effect%20of%20Information%20Quality%20on%20Social%20Networking%20Site%20%28SNS%29-Based%20Commerce.pdf https://eprints.ums.edu.my/id/eprint/27116/2/The%20Effect%20of%20Information%20Quality%20on%20Social%20Networking%20Site%20%28SNS%29-Based%20Commerce1.pdf |
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