Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products
In the globalization era, the improvement of technology, science, society, economy, and education provide people to have a better standard of living and styles and lead to a major emphasis on beauty and physical attractiveness. Cosmetics and skincare are important today because its help to enhance p...
| _version_ | 1825714175401263104 |
|---|---|
| author | Tan, Chiew Ying Sidah Idris Wajiran Sinun |
| author_facet | Tan, Chiew Ying Sidah Idris Wajiran Sinun |
| author_sort | Tan, Chiew Ying |
| collection | UMS |
| description | In the globalization era, the improvement of technology, science, society, economy, and education provide people to have a better standard of living and styles and lead to a major emphasis on beauty and physical attractiveness. Cosmetics and skincare are important today because its help to enhance people appearance and make them feel more confidence and assurance of individual to meet the challenges of society than ever before. This study aims to examine the co-operative, credible, conversational, and consistency as a determining factor which influence consumer buying behaviour in cosmetics products manufactured in Malaysia or overseas which marketed within Malaysia. Besides that, this study will only be focusing on Gen Y and Gen Z respondents those staying in Kota Kinabalu, Sabah. Secondary data will be used to identify the relationship between co-operative, credible, conversational, and consistency and consumer buying behaviour of cosmetics products. This study finding expected to determine factors influence consumers buying behaviour towards cosmetics products and contribute to the existing theory of this study. Thus, based on the previous studies shown significant relationship between co-operative, credible, conversational, and consistency and consumer buying behaviour of cosmetics products. |
| first_indexed | 2024-03-06T03:07:53Z |
| format | Article |
| id | ums.eprints-27536 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:07:53Z |
| publishDate | 2020 |
| publisher | Penerbit Universiti Malaysia Sabah |
| record_format | dspace |
| spelling | ums.eprints-275362021-06-30T12:04:55Z https://eprints.ums.edu.my/id/eprint/27536/ Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products Tan, Chiew Ying Sidah Idris Wajiran Sinun HF Commerce In the globalization era, the improvement of technology, science, society, economy, and education provide people to have a better standard of living and styles and lead to a major emphasis on beauty and physical attractiveness. Cosmetics and skincare are important today because its help to enhance people appearance and make them feel more confidence and assurance of individual to meet the challenges of society than ever before. This study aims to examine the co-operative, credible, conversational, and consistency as a determining factor which influence consumer buying behaviour in cosmetics products manufactured in Malaysia or overseas which marketed within Malaysia. Besides that, this study will only be focusing on Gen Y and Gen Z respondents those staying in Kota Kinabalu, Sabah. Secondary data will be used to identify the relationship between co-operative, credible, conversational, and consistency and consumer buying behaviour of cosmetics products. This study finding expected to determine factors influence consumers buying behaviour towards cosmetics products and contribute to the existing theory of this study. Thus, based on the previous studies shown significant relationship between co-operative, credible, conversational, and consistency and consumer buying behaviour of cosmetics products. Penerbit Universiti Malaysia Sabah 2020 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/27536/1/Review%20on%20relationship%20between%20co-operative%2C%20credible%2C%20conversational%2C%20and%20consistency%20of%20sustainable%20brand%20as%20a%20determinant%20factor%20of%20consumer%20buying%20behaviour%20for%20cosmetics%20products%20abstract.pdf text en https://eprints.ums.edu.my/id/eprint/27536/2/Review%20on%20relationship%20between%20co-operative%2C%20credible%2C%20conversational%2C%20and%20consistency%20of%20sustainable%20brand%20as%20a%20determinant%20factor%20of%20consumer%20buying%20behaviour%20for%20cosmetics%20products%20fulltext.pdf Tan, Chiew Ying and Sidah Idris and Wajiran Sinun (2020) Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products. Malaysian Journal of Business and Economics (MJBE), 2. 213 -22. ISSN 2289-8018 https://jurcon.ums.edu.my/ojums/index.php/mjbe/article/view/2129/1574 |
| spellingShingle | HF Commerce Tan, Chiew Ying Sidah Idris Wajiran Sinun Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products |
| title | Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products |
| title_full | Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products |
| title_fullStr | Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products |
| title_full_unstemmed | Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products |
| title_short | Review on relationship between co-operative, credible, conversational, and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products |
| title_sort | review on relationship between co operative credible conversational and consistency of sustainable brand as a determinant factor of consumer buying behaviour for cosmetics products |
| topic | HF Commerce |
| url | https://eprints.ums.edu.my/id/eprint/27536/1/Review%20on%20relationship%20between%20co-operative%2C%20credible%2C%20conversational%2C%20and%20consistency%20of%20sustainable%20brand%20as%20a%20determinant%20factor%20of%20consumer%20buying%20behaviour%20for%20cosmetics%20products%20abstract.pdf https://eprints.ums.edu.my/id/eprint/27536/2/Review%20on%20relationship%20between%20co-operative%2C%20credible%2C%20conversational%2C%20and%20consistency%20of%20sustainable%20brand%20as%20a%20determinant%20factor%20of%20consumer%20buying%20behaviour%20for%20cosmetics%20products%20fulltext.pdf |
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