Airasia in the Malaysian domestic airline market: empirical analysis of strategy
This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly, the paper will provide a general background of the airline industry, in particular the Malaysian domestic airline market and a summary of an analysis of the industry using Micha...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Clute Institute
2005
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/29146/1/Airasia%20in%20the%20Malaysian%20domestic%20airline%20market_%20empirical%20analysis%20of%20strategy_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/29146/2/Airasia%20in%20the%20Malaysian%20domestic%20airline%20market_%20empirical%20analysis%20of%20strategy.pdf |
| Summary: | This paper will examine the results of the strategic actions of AirAsia in the Malaysian domestic airline market. Firstly, the paper will provide a general background of the airline industry, in particular the Malaysian domestic airline market and a summary of an analysis of the industry using Michael Porter’s Five Forces Analysis. Secondly, the paper will provide a brief background of AirAsia and Malaysia Airlines. Thirdly, the paper will analyse the results of AirAsia’s strategy vis-à-vis operating and financial performance. Finally, the paper will conclude a summary of AirAsia’s achievement of the past and present and prospect for the future. |
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