Contemporary shape of logo design for design quality and effectiveness
The goal of this research is to investigate the modern shape of logo design for design quality and effectiveness. Since the announcement of the Movement Control Order (MCO), the market has seen an increase in demand for logo design. Many entrepreneurs appear to be prioritizing online business. Altho...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
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Penerbit UMS
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/30530/1/Contemporary%20shape%20of%20logo%20design%20for%20design%20quality%20and%20effectiveness.pdf https://eprints.ums.edu.my/id/eprint/30530/2/Contemporary%20shape%20of%20logo%20design%20for%20design%20quality%20and%20effectiveness1.pdf |
| _version_ | 1796910902675505152 |
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| author | Jasni Dolah Cheong Zhi Fong Ahmad Zuhairi Abdul Majid Lee, Lilian Shiau Gee |
| author_facet | Jasni Dolah Cheong Zhi Fong Ahmad Zuhairi Abdul Majid Lee, Lilian Shiau Gee |
| author_sort | Jasni Dolah |
| collection | UMS |
| description | The goal of this research is to investigate the modern shape of logo design for design quality and effectiveness. Since the announcement of the Movement Control Order (MCO), the market has seen an increase in demand for logo design. Many entrepreneurs appear to be prioritizing online business. Although the high demand for logo design is a good thing for every graphic designer, the logo design field is also losing quality. This study's methodology is a hybrid method (combination of quantitative and qualitative). Quantitative and primary data are gathered through interviews with both designers and entrepreneurs, as well as a survey form. While qualitative data is gathered from Google Scholar, ResearchGate, articles, a literature review and YouTube. This study also includes the effect of logo design on consumer behavior, how the COVID-19 is changing consumer behavior, and the researcher's justification based on logo design guidelines. This paper can be used as a trend analysis for marketer, designer, and other marketing, branding, or academic purposes. |
| first_indexed | 2024-03-06T03:10:49Z |
| format | Article |
| id | ums.eprints-30530 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:10:49Z |
| publishDate | 2021 |
| publisher | Penerbit UMS |
| record_format | dspace |
| spelling | ums.eprints-305302021-10-16T23:48:57Z https://eprints.ums.edu.my/id/eprint/30530/ Contemporary shape of logo design for design quality and effectiveness Jasni Dolah Cheong Zhi Fong Ahmad Zuhairi Abdul Majid Lee, Lilian Shiau Gee NC997-1003 Commercial art. Advertising art The goal of this research is to investigate the modern shape of logo design for design quality and effectiveness. Since the announcement of the Movement Control Order (MCO), the market has seen an increase in demand for logo design. Many entrepreneurs appear to be prioritizing online business. Although the high demand for logo design is a good thing for every graphic designer, the logo design field is also losing quality. This study's methodology is a hybrid method (combination of quantitative and qualitative). Quantitative and primary data are gathered through interviews with both designers and entrepreneurs, as well as a survey form. While qualitative data is gathered from Google Scholar, ResearchGate, articles, a literature review and YouTube. This study also includes the effect of logo design on consumer behavior, how the COVID-19 is changing consumer behavior, and the researcher's justification based on logo design guidelines. This paper can be used as a trend analysis for marketer, designer, and other marketing, branding, or academic purposes. Penerbit UMS 2021 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/30530/1/Contemporary%20shape%20of%20logo%20design%20for%20design%20quality%20and%20effectiveness.pdf text en https://eprints.ums.edu.my/id/eprint/30530/2/Contemporary%20shape%20of%20logo%20design%20for%20design%20quality%20and%20effectiveness1.pdf Jasni Dolah and Cheong Zhi Fong and Ahmad Zuhairi Abdul Majid and Lee, Lilian Shiau Gee (2021) Contemporary shape of logo design for design quality and effectiveness. Gendang Alam, 10. pp. 39-57. ISSN 2180-1738 https://jurcon.ums.edu.my/ojums/index.php/GA/article/view/3277 |
| spellingShingle | NC997-1003 Commercial art. Advertising art Jasni Dolah Cheong Zhi Fong Ahmad Zuhairi Abdul Majid Lee, Lilian Shiau Gee Contemporary shape of logo design for design quality and effectiveness |
| title | Contemporary shape of logo design for design quality and effectiveness |
| title_full | Contemporary shape of logo design for design quality and effectiveness |
| title_fullStr | Contemporary shape of logo design for design quality and effectiveness |
| title_full_unstemmed | Contemporary shape of logo design for design quality and effectiveness |
| title_short | Contemporary shape of logo design for design quality and effectiveness |
| title_sort | contemporary shape of logo design for design quality and effectiveness |
| topic | NC997-1003 Commercial art. Advertising art |
| url | https://eprints.ums.edu.my/id/eprint/30530/1/Contemporary%20shape%20of%20logo%20design%20for%20design%20quality%20and%20effectiveness.pdf https://eprints.ums.edu.my/id/eprint/30530/2/Contemporary%20shape%20of%20logo%20design%20for%20design%20quality%20and%20effectiveness1.pdf |
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