A semiotic analysis and cultural values of Malaysia automotive tv advertisements
Advertising is one of the marketing strategies to promote products to consumers. In fact, semiotic helps to get messages across to audiences in a persuasive way. This paper examines automotive TV advertisements in Malaysia to determine how advertisers seek to achieve their primary goal of persuading...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2017
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/30584/1/A%20semiotic%20analysis%20and%20cultural%20values%20of%20Malaysia%20automotive%20tv%20advertisements.pdf https://eprints.ums.edu.my/id/eprint/30584/2/A%20semiotic%20analysis%20and%20cultural%20values%20of%20Malaysia%20automotive%20tv%20advertisements1.pdf |