The standard theory of economic behavior towards risk large risks versus small risks

This paper focuses on some of the major theories of economic behavior towards risks and its efficiency in explaining risk attitudes towards large risks and small risks alike. Risk attitude measures the willingness of a decision maker to undertake risks in return for perceived rewards, ranging from r...

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Bibliographic Details
Main Authors: Ooi, Ai Yee, Mohd Fahmi Ghazali
Format: Article
Language:English
English
Published: Institute of Interdisciplinary Business Research 2011
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/30979/1/The%20standard%20theory%20of%20economic%20behavior%20towards%20risk%20large%20risks%20versus%20small%20risks.pdf
https://eprints.ums.edu.my/id/eprint/30979/2/The%20standard%20theory%20of%20economic%20behavior%20towards%20risk%20large%20risks%20versus%20small%20risks_ABSTRACT.pdf

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