The standard theory of economic behavior towards risk large risks versus small risks
This paper focuses on some of the major theories of economic behavior towards risks and its efficiency in explaining risk attitudes towards large risks and small risks alike. Risk attitude measures the willingness of a decision maker to undertake risks in return for perceived rewards, ranging from r...
Main Authors: | Ooi, Ai Yee, Mohd Fahmi Ghazali |
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Format: | Article |
Language: | English English |
Published: |
Institute of Interdisciplinary Business Research
2011
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/30979/1/The%20standard%20theory%20of%20economic%20behavior%20towards%20risk%20large%20risks%20versus%20small%20risks.pdf https://eprints.ums.edu.my/id/eprint/30979/2/The%20standard%20theory%20of%20economic%20behavior%20towards%20risk%20large%20risks%20versus%20small%20risks_ABSTRACT.pdf |
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