Importance-performance analysis to inform visitor management at marine wildlife tourism destinations
Purpose – The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Ltd
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31628/3/Importance-performance%20analysis%20to%20inform%20visitor%20management%20at%20marine%20wildlife%20tourism%20destinations_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31628/1/Importance-performance%20analysis%20to%20inform%20visitor%20management%20at%20marine%20wildlife%20tourism%20destinations.pdf |