Importance-performance analysis to inform visitor management at marine wildlife tourism destinations
Purpose – The purpose of this paper is to postulate that the technique of Importance-Performance Analysis (IPA) is currently underutilised in visitor management studies reported in the peer-reviewed marine wildlife tourism (MWT) research literature. Further, this paper provides insight into how IPA...
| Päätekijät: | , , , , |
|---|---|
| Aineistotyyppi: | Artikkeli |
| Kieli: | English English |
| Julkaistu: |
Emerald Group Publishing Ltd
2020
|
| Aiheet: | |
| Linkit: | https://eprints.ums.edu.my/id/eprint/31628/3/Importance-performance%20analysis%20to%20inform%20visitor%20management%20at%20marine%20wildlife%20tourism%20destinations_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31628/1/Importance-performance%20analysis%20to%20inform%20visitor%20management%20at%20marine%20wildlife%20tourism%20destinations.pdf |