Non-Muslim consumers’ intention to purchase halal food products in Malaysia
Purpose – This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect. Design/methodology/approach – A structured close-ended questionnaire was used to gather data through the random distribution of 397 non...
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| Format: | Article |
| Language: | English English |
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Emerald Group Publishing Limited
2020
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| Online Access: | https://eprints.ums.edu.my/id/eprint/31634/2/Non-Muslim%20consumers%E2%80%99%20intention%20to%20purchase%20halal%20food%20products%20in%20Malaysia_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31634/1/Non-Muslim%20consumers%20intention%20to%20purchase%20halal%20food%20products%20in%20Malaysia.pdf |