Impact of environmental factors as moderator on export marketing performance in wooden furniture industry
There has been a significant increased in the quantity and quality of international and export marketing research with respect to effective solutions towards export performance. However, an investigation on the impact of marketing strategy and export performance in a single industry is lacking. In a...
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| Format: | Article |
| Language: | English English |
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Penerbit UTM
2008
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31660/2/Impact%20of%20environmental%20factors%20as%20moderator%20on%20export%20marketing%20performance%20in%20wooden%20furniture%20industry_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31660/3/Impact%20of%20environmental%20factors%20as%20moderator%20on%20export%20marketing%20performance%20in%20wooden%20furniture%20industry.pdf |
Internet
https://eprints.ums.edu.my/id/eprint/31660/2/Impact%20of%20environmental%20factors%20as%20moderator%20on%20export%20marketing%20performance%20in%20wooden%20furniture%20industry_ABSTRACT.pdfhttps://eprints.ums.edu.my/id/eprint/31660/3/Impact%20of%20environmental%20factors%20as%20moderator%20on%20export%20marketing%20performance%20in%20wooden%20furniture%20industry.pdf