An assessment of readiness and willingness to adopt digital marketing transformation among SMEs’ entrepreneurs in Sabah: a conceptual model
Digital transformation is one of the most fundamental social and economic occurrences which impacts Small and Medium-sized enterprises (SME) business operations specifically during Covid-19 pandemic. The paper seeks to find out how digital marketing transformation impacts marketing activities in mic...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Academic Inspired Network
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31764/1/An%20assessment%20of%20readiness%20and%20willingness%20to%20adopt%20digital%20marketing%20transformation%20among%20SMEs%E2%80%99%20entrepreneurs%20in%20Sabah.pdf https://eprints.ums.edu.my/id/eprint/31764/2/An%20assessment%20of%20readiness%20and%20willingness%20to%20adopt%20digital%20marketing%20transformation%20among%20SMEs%E2%80%99%20entrepreneurs%20in%20Sabah3.pdf |
Internet
https://eprints.ums.edu.my/id/eprint/31764/1/An%20assessment%20of%20readiness%20and%20willingness%20to%20adopt%20digital%20marketing%20transformation%20among%20SMEs%E2%80%99%20entrepreneurs%20in%20Sabah.pdfhttps://eprints.ums.edu.my/id/eprint/31764/2/An%20assessment%20of%20readiness%20and%20willingness%20to%20adopt%20digital%20marketing%20transformation%20among%20SMEs%E2%80%99%20entrepreneurs%20in%20Sabah3.pdf