Millennial loyalty towards artificial intelligence-enabled mobile banking evidence from Indonesian Islamic banks
Purpose: This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)-enabled mobile banking services in Islamic banks. Design/methodology/approach: This research collected the data from 204 millennial customers of Islamic banks in Aceh, Indonesia. Partial least...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Limited
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31878/1/Millennial%20loyalty%20towards%20artificial%20intelligence-enabled%20mobile%20banking%20evidence%20from%20Indonesian%20Islamic%20banks_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31878/2/Millennial%20loyalty%20towards%20artificial%20intelligence-enabled%20mobile%20banking%20evidence%20from%20Indonesian%20Islamic%20banks.pdf |