A netnography examination of tripadvisor reviews: A case study of the St Regis Hotel Kuala Lumpur

A netnography examination of tripadvisor reviews: A case study of the St Regis Hotel Kuala Lumpur

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There has been a growing reliance on consumer generated content as a source of knowledge for hospitality product decision-making. People post their views, ratings, and reviews of products and services on such platforms, and companies and research organizations are interested in analyzing and extract...

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Bibliographic Details
Main Authors: Izyanti Awang Razli, Mohd Noor Ismawi Ismail, Sharifah Damiah Husna Syed Amir Shah, Hanisah Ismail
Format: Proceedings
Language:English
English
Published: Penerbit UMT 2021
Subjects:
HF5410-5417.5 Marketing. Distribution of products
Online Access:https://eprints.ums.edu.my/id/eprint/32305/1/A%20netnography%20examination%20of%20tripadvisor%20reviews%2C%20A%20case%20study%20of%20the%20St%20Regis%20Hotel%20Kuala%20Lumpur.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/32305/2/A%20NETNOGRAPHY%20EXAMINATION%20OF%20TRIPADVISOR%20REVIEWS%2C%20A%20CASE%20STUDY%20OF%20THE%20ST%20REGIS%20HOTEL%20KUALA%20LUMPUR.pdf

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https://eprints.ums.edu.my/id/eprint/32305/1/A%20netnography%20examination%20of%20tripadvisor%20reviews%2C%20A%20case%20study%20of%20the%20St%20Regis%20Hotel%20Kuala%20Lumpur.ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/32305/2/A%20NETNOGRAPHY%20EXAMINATION%20OF%20TRIPADVISOR%20REVIEWS%2C%20A%20CASE%20STUDY%20OF%20THE%20ST%20REGIS%20HOTEL%20KUALA%20LUMPUR.pdf

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