Study on the preference of customers towards casual restaurant's reward program in Kota Kinabalu, Sabah
This study aimed to identify customer’s preference for time rewards (immediate or delayed/accumulated) and their preference for types of rewards (monetary or non-monetary) as well as to determine the factors that motivate consumers of joining casual restaurant reward programs. Study was conducted on...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
International Journal of Research Science and Management
2019
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/32483/1/Study%20on%20the%20preference%20of%20customers%20towards%20casual%20restaurant%27s%20reward%20program%20in%20Kota%20Kinabalu%2C%20Sabah%20_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/32483/2/Study%20on%20the%20preference%20of%20customers%20towards%20casual%20restaurant%27s%20reward%20program%20in%20Kota%20Kinabalu%2C%20Sabah.pdf |