Consumers’ perceptions of online retailers’ brand innovativeness on customer brand identification and loyalty
The current study examines consumers’ perceptions of the local gold and jewelry retailers in Malaysia in terms of business innovation through co-creation and service innovation, as well as the impact on consumer-brand identification and brand loyalty. This study intends to inspect the consumer perce...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Academic Inspired Network
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/32976/1/Consumers%E2%80%99%20perceptions%20of%20online%20retailers%E2%80%99%20brand%20innovativeness%20on%20customer%20brand%20identification%20and%20loyalty.pdf https://eprints.ums.edu.my/id/eprint/32976/2/Consumers%E2%80%99%20perceptions%20of%20online%20retailers%E2%80%99%20brand%20innovativeness%20on%20customer%20brand%20identification%20and%20loyalty%20_ABSTRACT.pdf |