Influence of personal values of luxury cosmetic brand identification on consumer brand loyalty
Brand loyalty is critical for a business to remain relevant in the market. Within the context of luxury sustainable practises, business has committed to sustainable business practises through its luxury brands, sending a strong message to the community about their commitment to the environment and c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33172/1/Influence%20of%20personal%20values%20of%20luxury%20cosmetic%20brand%20identification%20on%20consumer%20brand%20loyalty.pdf https://eprints.ums.edu.my/id/eprint/33172/2/Influence%20of%20personal%20values%20of%20luxury%20cosmetic%20brand%20identification%20on%20consumer%20brand%20loyalty%20_ABSTRACT.pdf |
Internet
https://eprints.ums.edu.my/id/eprint/33172/1/Influence%20of%20personal%20values%20of%20luxury%20cosmetic%20brand%20identification%20on%20consumer%20brand%20loyalty.pdfhttps://eprints.ums.edu.my/id/eprint/33172/2/Influence%20of%20personal%20values%20of%20luxury%20cosmetic%20brand%20identification%20on%20consumer%20brand%20loyalty%20_ABSTRACT.pdf