Advergame: Potential and Prospects for Advertising Strategy

This paper aims to discuss the concept of advergames and its benefits from the marketing perspectives and also the future potential of advergames. It suggests that marketing communication by using games, as a medium will result into more effective marketing communication strategy to the brand develo...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Azaze Azizi Abdul Adis, Hyung, Jun Kim
Formáid: Alt
Teanga:English
English
Foilsithe / Cruthaithe: Universiti Malaysia Sabah 2016
Ábhair:
Rochtain ar líne:https://eprints.ums.edu.my/id/eprint/33178/1/Advergame.pdf
https://eprints.ums.edu.my/id/eprint/33178/2/Advergame1.pdf