Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia
Halal is a religious issue and an opportunity to increase sale and acquire a competitive advantage. This study aims to present the structural relationship between religiosity, attitude, and behavioural intention towards purchasing halal products. A total of 299 valid and usable questionnaires were o...
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| Format: | Article |
| Language: | English English |
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Universiti Malaysia Sabah
2019
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| Online Access: | https://eprints.ums.edu.my/id/eprint/33179/1/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour.pdf https://eprints.ums.edu.my/id/eprint/33179/2/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour1.pdf |
| _version_ | 1825714835661258752 |
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| author | Marso Haslinda Hasan |
| author_facet | Marso Haslinda Hasan |
| author_sort | Marso |
| collection | UMS |
| description | Halal is a religious issue and an opportunity to increase sale and acquire a competitive advantage. This study aims to present the structural relationship between religiosity, attitude, and behavioural intention towards purchasing halal products. A total of 299 valid and usable questionnaires were obtained from the respondents in Tarakan (Indonesia) and Tawau (Malaysia). Employing SEM-PLS approach, data was analyzed using SmartPLS Professional 3.0. The findings demonstrated that religiosity directly and significantly influenced attitude; religiosity directly and significantly influenced intention; attitude directly influenced behavioural intention; the mediating role of attitude towards the influence of religiosity on behavioural intention is partially mediated. Theoretically, the findings affected the development of consumer behaviour theory through Value-Attitude-Behaviour (VAB) Hierarchy Model. The results would benefit the industry players and policymakers to improve their marketing strategy and policy decisions of making Indonesia and Malaysia Muslim consumers be more aware and support the halal foods and products. |
| first_indexed | 2024-03-06T03:17:39Z |
| format | Article |
| id | ums.eprints-33179 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:17:39Z |
| publishDate | 2019 |
| publisher | Universiti Malaysia Sabah |
| record_format | dspace |
| spelling | ums.eprints-331792022-07-12T20:40:32Z https://eprints.ums.edu.my/id/eprint/33179/ Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia Marso Haslinda Hasan BP188-190 Islamic religious life HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives Halal is a religious issue and an opportunity to increase sale and acquire a competitive advantage. This study aims to present the structural relationship between religiosity, attitude, and behavioural intention towards purchasing halal products. A total of 299 valid and usable questionnaires were obtained from the respondents in Tarakan (Indonesia) and Tawau (Malaysia). Employing SEM-PLS approach, data was analyzed using SmartPLS Professional 3.0. The findings demonstrated that religiosity directly and significantly influenced attitude; religiosity directly and significantly influenced intention; attitude directly influenced behavioural intention; the mediating role of attitude towards the influence of religiosity on behavioural intention is partially mediated. Theoretically, the findings affected the development of consumer behaviour theory through Value-Attitude-Behaviour (VAB) Hierarchy Model. The results would benefit the industry players and policymakers to improve their marketing strategy and policy decisions of making Indonesia and Malaysia Muslim consumers be more aware and support the halal foods and products. Universiti Malaysia Sabah 2019-12 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/33179/1/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour.pdf text en https://eprints.ums.edu.my/id/eprint/33179/2/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour1.pdf Marso and Haslinda Hasan (2019) Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia. Journal of the Asian Academy of Applied Business, 6. pp. 1-15. ISSN 1675-9869 https://jurcon.ums.edu.my/ojums/index.php/JAAAB/article/view/2011 https://doi.org/10.51200/jaaab.v0i0.2011 https://doi.org/10.51200/jaaab.v0i0.2011 |
| spellingShingle | BP188-190 Islamic religious life HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives Marso Haslinda Hasan Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia |
| title | Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia |
| title_full | Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia |
| title_fullStr | Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia |
| title_full_unstemmed | Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia |
| title_short | Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia |
| title_sort | religiosity and its consequences in halal food purchasing behaviour an empirical evidence from tarakan indonesia and tawau malaysia |
| topic | BP188-190 Islamic religious life HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives |
| url | https://eprints.ums.edu.my/id/eprint/33179/1/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour.pdf https://eprints.ums.edu.my/id/eprint/33179/2/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour1.pdf |
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