Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia
Halal is a religious issue and an opportunity to increase sale and acquire a competitive advantage. This study aims to present the structural relationship between religiosity, attitude, and behavioural intention towards purchasing halal products. A total of 299 valid and usable questionnaires were o...
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| Format: | Article |
| Language: | English English |
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Universiti Malaysia Sabah
2019
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| Online Access: | https://eprints.ums.edu.my/id/eprint/33179/1/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour.pdf https://eprints.ums.edu.my/id/eprint/33179/2/Religiosity%20And%20Its%20Consequences%20in%20Halal%20Food%20Purchasing%20Behaviour1.pdf |