Influence Of Personal Values of Luxury Cosmetic Brand Identification on Consumer Brand Loyalty
Brand loyalty is critical for a business to remain relevant in the market. Within the context of luxury sustainable practises, business has committed to sustainable business practises through its luxury brands, sending a strong message to the community about their commitment to the environment and c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33205/1/Influence%20Of%20Personal%20Values%20of%20Luxury%20Cosmetic%20Brand%20Identification%20on%20Consumer%20Brand%20Loyalty.pdf https://eprints.ums.edu.my/id/eprint/33205/2/Influence%20Of%20Personal%20Values%20of%20Luxury%20Cosmetic%20Brand%20Identification%20on%20Consumer%20Brand%20Loyalty1.pdf |