The effect of social feature quality on the social commerce system
The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social featu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Science and Information Organization
2019
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33485/1/The%20effect%20of%20social%20feature%20quality%20on%20the%20social%20commerce%20system.pdf https://eprints.ums.edu.my/id/eprint/33485/2/The%20effect%20of%20social%20feature%20quality%20on%20the%20social%20commerce%20system%20_ABSTRACT.pdf |
| Summary: | The emergence of social networks has triggered the evolution of e-commerce to what is now known as social-commerce (s-commerce). However, s-commerce users experience problems related to its social features that affect s-commerce effectiveness. Therefore, the paper examines the effect of social feature quality (SFQ) determinants on s-commerce from customer perspective by adapting the information systems success model. A total of 220 online survey responses were analyzed by using confirmatory factor analysis and the structural equitation model to test the proposed model. SFQ shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system, whereas relationship support quality shows a significant effect on perceived usefulness and customer satisfaction with an s-commerce system but not on social support. A significant relationship is also identified among perceived usefulness, customer satisfaction, and net benefits of an s-commerce system. |
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