Investigating Brand Awareness During Covid-19 Pandemic in The Malaysian Hotel Industry
This research aims to investigate brand awareness during the COVID-19 pandemic in the Malaysian hotel industry. It specifically focuses on how brand awareness among Malaysian consumers during the COVID-19 pandemic is influenced by customer engagement and perceived quality. The population of the rese...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/33970/1/Investigating%20Brand%20Awareness%20During%20Covid-19%20Pandemic%20in%20The%20Malaysian%20Hotel%20Industry.pdf https://eprints.ums.edu.my/id/eprint/33970/2/Investigating%20Brand%20Awareness%20During%20Covid-19%20Pandemic%20in%20The%20Malaysian%20Hotel%20Industry1.pdf |