Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation
The majority of past studies focused on investigating the motivational factors to purchase organic food as a proxy to foster organic food consumption. However, the preceding studies’ foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions. Consumption...
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| Format: | Article |
| Language: | English English |
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Elsevier Ltd
2019
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| Online Access: | https://eprints.ums.edu.my/id/eprint/33987/2/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation.pdf https://eprints.ums.edu.my/id/eprint/33987/1/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation%20%20_ABSTRACT.pdf |
| _version_ | 1825714974440292352 |
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| author | Brahim Chekima Khadidja Chekima Khalifa Chekima |
| author_facet | Brahim Chekima Khadidja Chekima Khalifa Chekima |
| author_sort | Brahim Chekima |
| collection | UMS |
| description | The majority of past studies focused on investigating the motivational factors to purchase organic food as a proxy to foster organic food consumption. However, the preceding studies’ foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions. Consumption reflects high involvement with the product; and the barriers and motivations are as real as the product itself, which makes it an ideal moment to examine the motivation. The research model was analyzed using the Partial Least Square Structural Equation Modeling technique. Results show that product-specific attitude (PSA), willingness to pay (WTP) and perceived availability (PA) had a significant positive influence on individuals’ organic food consumption (OFC), while environmental attitude (EA) and subjective norms (SN) were not significantly related. The moderating role of future orientation (FO) between PSA, EA, WTP and OFC were examined and found to be significant except for EA. The result suggests that PSA and WTP are stronger and higher respectively when future orientation is high. The research provides a significant insight and better understanding of organic food actual consumption behavior and adds a new momentum to the growing literature. Discussions and implications of these findings are further discussed. |
| first_indexed | 2024-03-06T03:19:45Z |
| format | Article |
| id | ums.eprints-33987 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:19:45Z |
| publishDate | 2019 |
| publisher | Elsevier Ltd |
| record_format | dspace |
| spelling | ums.eprints-339872022-08-26T02:54:27Z https://eprints.ums.edu.my/id/eprint/33987/ Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation Brahim Chekima Khadidja Chekima Khalifa Chekima TX341-641 Nutrition. Foods and food supply The majority of past studies focused on investigating the motivational factors to purchase organic food as a proxy to foster organic food consumption. However, the preceding studies’ foci do not embrace the consumption itself where purchasing may come secondary to consumption decisions. Consumption reflects high involvement with the product; and the barriers and motivations are as real as the product itself, which makes it an ideal moment to examine the motivation. The research model was analyzed using the Partial Least Square Structural Equation Modeling technique. Results show that product-specific attitude (PSA), willingness to pay (WTP) and perceived availability (PA) had a significant positive influence on individuals’ organic food consumption (OFC), while environmental attitude (EA) and subjective norms (SN) were not significantly related. The moderating role of future orientation (FO) between PSA, EA, WTP and OFC were examined and found to be significant except for EA. The result suggests that PSA and WTP are stronger and higher respectively when future orientation is high. The research provides a significant insight and better understanding of organic food actual consumption behavior and adds a new momentum to the growing literature. Discussions and implications of these findings are further discussed. Elsevier Ltd 2019 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/33987/2/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation.pdf text en https://eprints.ums.edu.my/id/eprint/33987/1/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation%20%20_ABSTRACT.pdf Brahim Chekima and Khadidja Chekima and Khalifa Chekima (2019) Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation. Food Quality and Preference, 74. pp. 49-58. ISSN 0950-3293 https://www.sciencedirect.com/science/article/abs/pii/S0950329318304178 https://doi.org/10.1016/j.foodqual.2018.12.010 https://doi.org/10.1016/j.foodqual.2018.12.010 |
| spellingShingle | TX341-641 Nutrition. Foods and food supply Brahim Chekima Khadidja Chekima Khalifa Chekima Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation |
| title | Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation |
| title_full | Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation |
| title_fullStr | Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation |
| title_full_unstemmed | Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation |
| title_short | Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation |
| title_sort | understanding factors underlying actual consumption of organic food the moderating effect of future orientation |
| topic | TX341-641 Nutrition. Foods and food supply |
| url | https://eprints.ums.edu.my/id/eprint/33987/2/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation.pdf https://eprints.ums.edu.my/id/eprint/33987/1/Understanding%20factors%20underlying%20actual%20consumption%20of%20organic%20food_%20The%20moderating%20effect%20of%20future%20orientation%20%20_ABSTRACT.pdf |
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