Brand image benefits and halal destination loyalty: Are they truly linked?
The HALAL tourism is flourishing in its own right as an industry, where Malaysia is the world's leading Halal industry with Halal tourism destination making a significant contribution to overall economic growth. However, to secure this reputable image Malaysia has to build a strong brand image...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
AnKa Publisher
2020
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/34127/1/Brand%20image%20benefits%20and%20halal%20destination%20loyalty%2C%20Are%20they%20truly%20linked.ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/34127/2/Brand%20image%20benefits%20and%20halal%20destination%20loyalty%2C%20Are%20they%20truly%20linked.pdf |