Mediating effect of Halal image on Muslim consumers’ intention to patronize retail stores: Some insights from Malaysia
Purpose – Muslim consumers’ tendency to patronize stores with Halal images and purchase genuine Halal products is closely related to their effort to maintain Islamic identity, and this is further supported by many empirical data. Therefore, this paper aims to examine the relationships between attitu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Limited
2018
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/34675/1/Abstract.pdf https://eprints.ums.edu.my/id/eprint/34675/2/Full%20text.pdf |