Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah

This study aims to identify the consumers’ behavior toward sustainable packaging. This study involved 284 students and alumni of the Faculty of Food Science and Nutrition, Universiti Malaysia Sabah. A questionnaire was used to garner the data, covering the participants’ demographic, consumers’ behav...

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Main Authors: Mansoor Abdul Hamid, Keneswary Ravichanthiran, Oslida Martony
Format: Article
Language:English
English
Published: Universitas Negeri Malang 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/34935/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/34935/2/FULLTEXT.pdf
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author Mansoor Abdul Hamid
Keneswary Ravichanthiran
Oslida Martony
author_facet Mansoor Abdul Hamid
Keneswary Ravichanthiran
Oslida Martony
author_sort Mansoor Abdul Hamid
collection UMS
description This study aims to identify the consumers’ behavior toward sustainable packaging. This study involved 284 students and alumni of the Faculty of Food Science and Nutrition, Universiti Malaysia Sabah. A questionnaire was used to garner the data, covering the participants’ demographic, consumers’ behavior, and meal preferences, as well as their knowledge of the benefit of sustainable packaging and the danger of migration of chemical substances into food from the food packaging. The obtained data were subjected to descriptive analysis. It is found that most of the respondents (71.5%) were aware of the benefits of sustainable packaging and the risk of migration of chemical products into food. However, the purchase of sustainably packaged products was only 43.3%. The education level and income of the respondents have significantly affected their purchasing behaviour. However, the family size of the respondents does not affect their purchasing behaviour. The low purchase of sustainably packaged products may be caused by numerous factors such as higher cost of sustainably packaged products, lack of information, availability, and awareness of sustainably packaged products.
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spelling ums.eprints-349352022-11-22T03:43:10Z https://eprints.ums.edu.my/id/eprint/34935/ Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah Mansoor Abdul Hamid Keneswary Ravichanthiran Oslida Martony HF5410-5417.5 Marketing. Distribution of products LB5-3640 Theory and practice of education This study aims to identify the consumers’ behavior toward sustainable packaging. This study involved 284 students and alumni of the Faculty of Food Science and Nutrition, Universiti Malaysia Sabah. A questionnaire was used to garner the data, covering the participants’ demographic, consumers’ behavior, and meal preferences, as well as their knowledge of the benefit of sustainable packaging and the danger of migration of chemical substances into food from the food packaging. The obtained data were subjected to descriptive analysis. It is found that most of the respondents (71.5%) were aware of the benefits of sustainable packaging and the risk of migration of chemical products into food. However, the purchase of sustainably packaged products was only 43.3%. The education level and income of the respondents have significantly affected their purchasing behaviour. However, the family size of the respondents does not affect their purchasing behaviour. The low purchase of sustainably packaged products may be caused by numerous factors such as higher cost of sustainably packaged products, lack of information, availability, and awareness of sustainably packaged products. Universitas Negeri Malang 2022-06 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/34935/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/34935/2/FULLTEXT.pdf Mansoor Abdul Hamid and Keneswary Ravichanthiran and Oslida Martony (2022) Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah. Bulletin of Culinary Art and Hospitality, 2 (1). pp. 7-19. ISSN 2797-8249 http://bocahjournal.um.ac.id/index.php/bocah/article/download/16/12 https://doi.org/10.17977/um069v2i12022p7-19 https://doi.org/10.17977/um069v2i12022p7-19
spellingShingle HF5410-5417.5 Marketing. Distribution of products
LB5-3640 Theory and practice of education
Mansoor Abdul Hamid
Keneswary Ravichanthiran
Oslida Martony
Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah
title Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah
title_full Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah
title_fullStr Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah
title_full_unstemmed Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah
title_short Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah
title_sort consumers behaviour towards sustainable packaging a study among the students and alumni of faculty of food science and nutrition universiti malaysia sabah
topic HF5410-5417.5 Marketing. Distribution of products
LB5-3640 Theory and practice of education
url https://eprints.ums.edu.my/id/eprint/34935/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/34935/2/FULLTEXT.pdf
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