The uses and gratifications of tiktok among the teenagers in XTM, Beijing

Since the beginning of the 21st century, people's life is rich and colorful, the network is changing the way of life of human beings, new media gradually power and enter a high-speed development stage. The short video social platform has a strong Internet gene, and the user's behavior and...

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Main Author: Song Jiayu
Format: Academic Exercise
Language:English
English
Published: 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/35340/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/35340/2/FULLTEXT.pdf
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author Song Jiayu
author_facet Song Jiayu
author_sort Song Jiayu
collection UMS
description Since the beginning of the 21st century, people's life is rich and colorful, the network is changing the way of life of human beings, new media gradually power and enter a high-speed development stage. The short video social platform has a strong Internet gene, and the user's behavior and demand for short video has changed greatly. "TIKTOK has grown to be the leader in the industry, not only with a large user base, but also with a good organizational structure and management standard. Based on the latest development of TIKTOK platform and the current usage pattern of users, this paper analyzes the behavior and needs satisfaction of teenagers using TIKTOK in Beijing XTM through questionnaire survey based on the theory of "usage and satisfaction". In order to evaluate the data based on the theory of "use and satisfaction", we concluded that the use of TIKTOK by XTM teenagers has become normal; TIKTOK has replaced the functions of other social apps to a certain extent; and the satisfaction of emotional motivation is an important motivation for using TIKTOK. In this way, we propose suggestions for improvement and development: retaining highly educated users; establishing a strong anti-addiction system; increasing the number of classified sections and exhibiting resources.
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spelling ums.eprints-353402023-04-10T04:28:28Z https://eprints.ums.edu.my/id/eprint/35340/ The uses and gratifications of tiktok among the teenagers in XTM, Beijing Song Jiayu HQ793-799.2 Youth. Adolescents. Teenagers Since the beginning of the 21st century, people's life is rich and colorful, the network is changing the way of life of human beings, new media gradually power and enter a high-speed development stage. The short video social platform has a strong Internet gene, and the user's behavior and demand for short video has changed greatly. "TIKTOK has grown to be the leader in the industry, not only with a large user base, but also with a good organizational structure and management standard. Based on the latest development of TIKTOK platform and the current usage pattern of users, this paper analyzes the behavior and needs satisfaction of teenagers using TIKTOK in Beijing XTM through questionnaire survey based on the theory of "usage and satisfaction". In order to evaluate the data based on the theory of "use and satisfaction", we concluded that the use of TIKTOK by XTM teenagers has become normal; TIKTOK has replaced the functions of other social apps to a certain extent; and the satisfaction of emotional motivation is an important motivation for using TIKTOK. In this way, we propose suggestions for improvement and development: retaining highly educated users; establishing a strong anti-addiction system; increasing the number of classified sections and exhibiting resources. 2022 Academic Exercise NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/35340/1/24%20PAGES.pdf text en https://eprints.ums.edu.my/id/eprint/35340/2/FULLTEXT.pdf Song Jiayu (2022) The uses and gratifications of tiktok among the teenagers in XTM, Beijing. Universiti Malaysia Sabah. (Unpublished)
spellingShingle HQ793-799.2 Youth. Adolescents. Teenagers
Song Jiayu
The uses and gratifications of tiktok among the teenagers in XTM, Beijing
title The uses and gratifications of tiktok among the teenagers in XTM, Beijing
title_full The uses and gratifications of tiktok among the teenagers in XTM, Beijing
title_fullStr The uses and gratifications of tiktok among the teenagers in XTM, Beijing
title_full_unstemmed The uses and gratifications of tiktok among the teenagers in XTM, Beijing
title_short The uses and gratifications of tiktok among the teenagers in XTM, Beijing
title_sort uses and gratifications of tiktok among the teenagers in xtm beijing
topic HQ793-799.2 Youth. Adolescents. Teenagers
url https://eprints.ums.edu.my/id/eprint/35340/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/35340/2/FULLTEXT.pdf
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