The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah

The purpose of this research is to investigate the wants and needs of WhatsApp instant messaging among adolescents in University Malaysia Sabah in Kota Kinabalu, Sabah. Identifying the needs of WhatsApp usage among the adolescents, identifying the uses of WhatsApp by the adolescents and identifying...

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Main Author: Brenda Stacy Florence
Format: Academic Exercise
Language:English
English
Published: 2022
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/35344/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/35344/2/FULLTEXT.pdf
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author Brenda Stacy Florence
author_facet Brenda Stacy Florence
author_sort Brenda Stacy Florence
collection UMS
description The purpose of this research is to investigate the wants and needs of WhatsApp instant messaging among adolescents in University Malaysia Sabah in Kota Kinabalu, Sabah. Identifying the needs of WhatsApp usage among the adolescents, identifying the uses of WhatsApp by the adolescents and identifying the gratifications obtained by the adolescents in UMS are examined. This study was carried out in UMS with adolescents who used WhatsApp. A number of 375 adolescents took part in the survey. Respondents were chosen randomly in UMS. Data was collected using questionnaire adapted from “The Uses and Gratifications of WhatsApp among the Adolescents in University Malaysia Sabah”. Results revealed that respondents had various wants and needs in using WhatsApp. They possessed positive attitudes towards WhatsApp usage. Most of them had great experiences with WhatsApp. However, inaccessibility to Internet had slowed down their usage of WhatsApp. Finally, recommendations are made about using WhatsApp among adolescents in UMS.
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spelling ums.eprints-353442023-04-10T04:30:35Z https://eprints.ums.edu.my/id/eprint/35344/ The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah Brenda Stacy Florence HE9751-9756 Messenger service HQ793-799.2 Youth. Adolescents. Teenagers The purpose of this research is to investigate the wants and needs of WhatsApp instant messaging among adolescents in University Malaysia Sabah in Kota Kinabalu, Sabah. Identifying the needs of WhatsApp usage among the adolescents, identifying the uses of WhatsApp by the adolescents and identifying the gratifications obtained by the adolescents in UMS are examined. This study was carried out in UMS with adolescents who used WhatsApp. A number of 375 adolescents took part in the survey. Respondents were chosen randomly in UMS. Data was collected using questionnaire adapted from “The Uses and Gratifications of WhatsApp among the Adolescents in University Malaysia Sabah”. Results revealed that respondents had various wants and needs in using WhatsApp. They possessed positive attitudes towards WhatsApp usage. Most of them had great experiences with WhatsApp. However, inaccessibility to Internet had slowed down their usage of WhatsApp. Finally, recommendations are made about using WhatsApp among adolescents in UMS. 2022 Academic Exercise NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/35344/1/24%20PAGES.pdf text en https://eprints.ums.edu.my/id/eprint/35344/2/FULLTEXT.pdf Brenda Stacy Florence (2022) The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah. Universiti Malaysia Sabah. (Unpublished)
spellingShingle HE9751-9756 Messenger service
HQ793-799.2 Youth. Adolescents. Teenagers
Brenda Stacy Florence
The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah
title The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah
title_full The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah
title_fullStr The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah
title_full_unstemmed The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah
title_short The uses and gratifications of whatsapp among the adolescents in University Malaysia Sabah
title_sort uses and gratifications of whatsapp among the adolescents in university malaysia sabah
topic HE9751-9756 Messenger service
HQ793-799.2 Youth. Adolescents. Teenagers
url https://eprints.ums.edu.my/id/eprint/35344/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/35344/2/FULLTEXT.pdf
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