Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors
The study aims to examine whether the satisfaction of the tourists in visiting Mabul Island as a tourist destination can be influence by demographic variables. The study involves primary data collection where questionnaire was used as the instrument to collect information. The questionnaire was dist...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Global Academic Excellence
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/35504/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35504/2/FULL%20TEXT.pdf |
| _version_ | 1796911760600465408 |
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| author | Caroline Geetha B. Arokiadasan Rosle Mohidin Tini Maizura Mohtar Azaze@Azizi Hj. Abdul Adis |
| author_facet | Caroline Geetha B. Arokiadasan Rosle Mohidin Tini Maizura Mohtar Azaze@Azizi Hj. Abdul Adis |
| author_sort | Caroline Geetha B. Arokiadasan |
| collection | UMS |
| description | The study aims to examine whether the satisfaction of the tourists in visiting Mabul Island as a tourist destination can be influence by demographic variables. The study involves primary data collection where questionnaire was used as the instrument to collect information. The questionnaire was distributed both physically in the island and also through Google Form. The questionnaire was distributed to 169 respondents selected through nonprobability sampling, purposive sampling method. The questionnaire was divided into 2 sections. The first section enquires information on the demography of the respondents. Section 2 measures the satisfaction of the tourists. The satisfaction was measured using 5 dimensions. The information was analysed using descriptive and inferential statistics. The result revealed that the profiling the satisfaction of tourists in choosing Mabul Island as a tourist destination were insignificant based on the demographic variables. |
| first_indexed | 2024-03-06T03:23:27Z |
| format | Article |
| id | ums.eprints-35504 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:23:27Z |
| publishDate | 2022 |
| publisher | Global Academic Excellence |
| record_format | dspace |
| spelling | ums.eprints-355042023-05-23T07:56:24Z https://eprints.ums.edu.my/id/eprint/35504/ Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors Caroline Geetha B. Arokiadasan Rosle Mohidin Tini Maizura Mohtar Azaze@Azizi Hj. Abdul Adis HF5410-5417.5 Marketing. Distribution of products HF5549-5549.5 Personnel management. Employment management The study aims to examine whether the satisfaction of the tourists in visiting Mabul Island as a tourist destination can be influence by demographic variables. The study involves primary data collection where questionnaire was used as the instrument to collect information. The questionnaire was distributed both physically in the island and also through Google Form. The questionnaire was distributed to 169 respondents selected through nonprobability sampling, purposive sampling method. The questionnaire was divided into 2 sections. The first section enquires information on the demography of the respondents. Section 2 measures the satisfaction of the tourists. The satisfaction was measured using 5 dimensions. The information was analysed using descriptive and inferential statistics. The result revealed that the profiling the satisfaction of tourists in choosing Mabul Island as a tourist destination were insignificant based on the demographic variables. Global Academic Excellence 2022 Article PeerReviewed text en https://eprints.ums.edu.my/id/eprint/35504/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/35504/2/FULL%20TEXT.pdf Caroline Geetha B. Arokiadasan and Rosle Mohidin and Tini Maizura Mohtar and Azaze@Azizi Hj. Abdul Adis (2022) Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors. JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM), 7. pp. 1-14. ISSN 0128-178X http://www.jthem.com/ https://doi 10/35631/JTHEM.729014 https://doi 10/35631/JTHEM.729014 |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products HF5549-5549.5 Personnel management. Employment management Caroline Geetha B. Arokiadasan Rosle Mohidin Tini Maizura Mohtar Azaze@Azizi Hj. Abdul Adis Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors |
| title | Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors |
| title_full | Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors |
| title_fullStr | Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors |
| title_full_unstemmed | Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors |
| title_short | Profiling the satisfaction of tourists visiting Mabul Island as a tourist destination based on demographic factors |
| title_sort | profiling the satisfaction of tourists visiting mabul island as a tourist destination based on demographic factors |
| topic | HF5410-5417.5 Marketing. Distribution of products HF5549-5549.5 Personnel management. Employment management |
| url | https://eprints.ums.edu.my/id/eprint/35504/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35504/2/FULL%20TEXT.pdf |
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