Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society
The purpose of this article is to gain insight into the impact of digital technologies' emergence on the television consumption patterns among Kadazan-Dusun youths in Sabah in the era of digital society. An online survey was conducted using a Google form, and SPSS was utilised to analyse the re...
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| Format: | Article |
| Language: | English English |
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Prademic Press
2022
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| Online Access: | https://eprints.ums.edu.my/id/eprint/35839/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35839/2/FULL%20TEXT.pdf |
| _version_ | 1825715258690371584 |
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| author | Cyril Modili Haryati Abd Karim Juliana Abd Wahab |
| author_facet | Cyril Modili Haryati Abd Karim Juliana Abd Wahab |
| author_sort | Cyril Modili |
| collection | UMS |
| description | The purpose of this article is to gain insight into the impact of digital technologies' emergence on the television consumption patterns among Kadazan-Dusun youths in Sabah in the era of digital society. An online survey was conducted using a Google form, and SPSS was utilised to analyse the results. The survey sampled 411 respondents aged 18 to 25 years old who resided in four major areas: Kota Kinabalu, Penampang, Ranau, and Keningau. As shown in the research, television consumption patterns among Kadazan-Dusun youth in Sabah are changing in lockstep with the changing television environment, which now includes multi-platform channels. The respondents place a higher premium on the use of alternative television platforms to receive television content than on traditional television. Additionally, technological advancements make it easier for viewers to get their favourite shows regardless of where they are. Thus, the data demonstrate that the television-or alternative television-consumption patterns of Kadazan-Dusun adolescents in Sabah are more likely to be motivated by self-preference and personal taste nowadays. |
| first_indexed | 2024-03-06T03:24:10Z |
| format | Article |
| id | ums.eprints-35839 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:24:10Z |
| publishDate | 2022 |
| publisher | Prademic Press |
| record_format | dspace |
| spelling | ums.eprints-358392023-07-12T08:19:46Z https://eprints.ums.edu.my/id/eprint/35839/ Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society Cyril Modili Haryati Abd Karim Juliana Abd Wahab DS597.33-597.34 Sabah. British North Borneo HE8689-8700.95 Radio and television broadcasting The purpose of this article is to gain insight into the impact of digital technologies' emergence on the television consumption patterns among Kadazan-Dusun youths in Sabah in the era of digital society. An online survey was conducted using a Google form, and SPSS was utilised to analyse the results. The survey sampled 411 respondents aged 18 to 25 years old who resided in four major areas: Kota Kinabalu, Penampang, Ranau, and Keningau. As shown in the research, television consumption patterns among Kadazan-Dusun youth in Sabah are changing in lockstep with the changing television environment, which now includes multi-platform channels. The respondents place a higher premium on the use of alternative television platforms to receive television content than on traditional television. Additionally, technological advancements make it easier for viewers to get their favourite shows regardless of where they are. Thus, the data demonstrate that the television-or alternative television-consumption patterns of Kadazan-Dusun adolescents in Sabah are more likely to be motivated by self-preference and personal taste nowadays. Prademic Press 2022 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/35839/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/35839/2/FULL%20TEXT.pdf Cyril Modili and Haryati Abd Karim and Juliana Abd Wahab (2022) Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society. Malaysian Journal of Social Sciences and Humanities (MJSSH), 7. pp. 1-16. https://doi.org/10.47405/mjssh.v7i12.1991 |
| spellingShingle | DS597.33-597.34 Sabah. British North Borneo HE8689-8700.95 Radio and television broadcasting Cyril Modili Haryati Abd Karim Juliana Abd Wahab Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society |
| title | Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society |
| title_full | Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society |
| title_fullStr | Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society |
| title_full_unstemmed | Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society |
| title_short | Television Consumption Patterns among Sabah’s Kadazan-Dusun Youth in the Era of Digital Society |
| title_sort | television consumption patterns among sabah s kadazan dusun youth in the era of digital society |
| topic | DS597.33-597.34 Sabah. British North Borneo HE8689-8700.95 Radio and television broadcasting |
| url | https://eprints.ums.edu.my/id/eprint/35839/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/35839/2/FULL%20TEXT.pdf |
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