Faktor mempengaruhi sikap pelanggan dan niat melawat semula di Inap Desa Kundasang, Sabah
Kajian mengenai niat menginap semula telah menarik perhatian penting daripada pengkaji lepas dan para sarjana. Secara khusus, kajian ini menyiasat secara empirikal pengaruh persepsi ketulenan, persepsi nilai, persepsi risiko, komunikasi elektronik dari mulut ke mulut, dan kepekaan harga terhadap nia...
Main Authors: | Syarifah Hanum Ali, Kamiliah @ Kamaliah Sulimat |
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Format: | Article |
Language: | English English |
Published: |
Asian Scholars Network
2023
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/36052/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36052/2/FULL%20TEXT.pdf |
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