Visitor revisit intention and perceived values towards Tunku Abdul Rahman Marine Park, Sabah
Tunku Abdul Rahman Marine Park (TARMP) in Sabah, Malaysia is made up of five beautiful islands worthy of attention from domestic and international tourists owing to the richness of natural resources that the visitors could not resist. As a result, the perceived hedonic and utilitarian values will ev...
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| Format: | Article |
| Language: | English English |
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UMK
2021
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| Online Access: | https://eprints.ums.edu.my/id/eprint/36336/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36336/2/FULL%20TEXT.pdf |
| _version_ | 1825715292098002944 |
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| author | Boyd Sun Fatt Nik Alif Amri Nik Hashim Mohd Ariff Alias Zaimatul Awang Fauzan Hafiz Muhammad Safri Shirley Bakansing Rovitha Godou Grace Sinidol |
| author_facet | Boyd Sun Fatt Nik Alif Amri Nik Hashim Mohd Ariff Alias Zaimatul Awang Fauzan Hafiz Muhammad Safri Shirley Bakansing Rovitha Godou Grace Sinidol |
| author_sort | Boyd Sun Fatt |
| collection | UMS |
| description | Tunku Abdul Rahman Marine Park (TARMP) in Sabah, Malaysia is made up of five beautiful islands worthy of attention from domestic and international tourists owing to the richness of natural resources that the visitors could not resist. As a result, the perceived hedonic and utilitarian values will eventually influence the intention of the visitors to revisit this destination in the future. Many studies have been conducted to understand visitor revisit intention in relation to hedonic and utilitarian values at shopping malls, restaurants, or hotels; however, further studies are yet to be conducted in the context of tourist destinations, especially Marine Park. Hence, this study aims to examine the perceived hedonic and utilitarian values of visitors and their revisit intention to Tunku Abdul Rahman Marine Park. A set of 146 questionnaires was distributed to the domestic tourists using a convenience sampling technique and the
results showed that that the hedonic and utilitarian values are among the factors of motivation that attract the visitors to revisit TARMP. This study contributes to new erspectives of visitor revisit intention, especially in the context of tourism. This study also offers practical implications for the tourism board to plan the marketing strategies to attract more visitors to TARMP in the future. |
| first_indexed | 2024-03-06T03:24:40Z |
| format | Article |
| id | ums.eprints-36336 |
| institution | Universiti Malaysia Sabah |
| language | English English |
| last_indexed | 2024-03-06T03:24:40Z |
| publishDate | 2021 |
| publisher | UMK |
| record_format | dspace |
| spelling | ums.eprints-363362023-08-23T07:16:21Z https://eprints.ums.edu.my/id/eprint/36336/ Visitor revisit intention and perceived values towards Tunku Abdul Rahman Marine Park, Sabah Boyd Sun Fatt Nik Alif Amri Nik Hashim Mohd Ariff Alias Zaimatul Awang Fauzan Hafiz Muhammad Safri Shirley Bakansing Rovitha Godou Grace Sinidol GV1-1860 Recreation. Leisure HB1-3840 Economic theory. Demography Tunku Abdul Rahman Marine Park (TARMP) in Sabah, Malaysia is made up of five beautiful islands worthy of attention from domestic and international tourists owing to the richness of natural resources that the visitors could not resist. As a result, the perceived hedonic and utilitarian values will eventually influence the intention of the visitors to revisit this destination in the future. Many studies have been conducted to understand visitor revisit intention in relation to hedonic and utilitarian values at shopping malls, restaurants, or hotels; however, further studies are yet to be conducted in the context of tourist destinations, especially Marine Park. Hence, this study aims to examine the perceived hedonic and utilitarian values of visitors and their revisit intention to Tunku Abdul Rahman Marine Park. A set of 146 questionnaires was distributed to the domestic tourists using a convenience sampling technique and the results showed that that the hedonic and utilitarian values are among the factors of motivation that attract the visitors to revisit TARMP. This study contributes to new erspectives of visitor revisit intention, especially in the context of tourism. This study also offers practical implications for the tourism board to plan the marketing strategies to attract more visitors to TARMP in the future. UMK 2021-02 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/36336/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/36336/2/FULL%20TEXT.pdf Boyd Sun Fatt and Nik Alif Amri Nik Hashim and Mohd Ariff Alias and Zaimatul Awang and Fauzan Hafiz Muhammad Safri and Shirley Bakansing and Rovitha Godou and Grace Sinidol (2021) Visitor revisit intention and perceived values towards Tunku Abdul Rahman Marine Park, Sabah. Journal of Contemporary Issues in Business and Government, 27. pp. 4769-4780. ISSN 22041990, 13236903 https://doi.org/10.47750/cibg.2021.27.02.498 |
| spellingShingle | GV1-1860 Recreation. Leisure HB1-3840 Economic theory. Demography Boyd Sun Fatt Nik Alif Amri Nik Hashim Mohd Ariff Alias Zaimatul Awang Fauzan Hafiz Muhammad Safri Shirley Bakansing Rovitha Godou Grace Sinidol Visitor revisit intention and perceived values towards Tunku Abdul Rahman Marine Park, Sabah |
| title | Visitor revisit intention and perceived values towards Tunku Abdul Rahman Marine Park, Sabah |
| title_full | Visitor revisit intention and perceived values towards Tunku Abdul Rahman Marine Park, Sabah |
| title_fullStr | Visitor revisit intention and perceived values towards Tunku Abdul Rahman Marine Park, Sabah |
| title_full_unstemmed | Visitor revisit intention and perceived values towards Tunku Abdul Rahman Marine Park, Sabah |
| title_short | Visitor revisit intention and perceived values towards Tunku Abdul Rahman Marine Park, Sabah |
| title_sort | visitor revisit intention and perceived values towards tunku abdul rahman marine park sabah |
| topic | GV1-1860 Recreation. Leisure HB1-3840 Economic theory. Demography |
| url | https://eprints.ums.edu.my/id/eprint/36336/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36336/2/FULL%20TEXT.pdf |
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