Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset
Recent research has suggested conflicting evidence on how consumers respond to threat (from diseases) concerning their product preferences. Specifically, consumers might exhibit higher versus lower preferences for typical (vs. atypical) products. Drawing upon the literature on consumption-based affe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
SAGE Publications Ltd
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/36400/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36400/2/FULL%20TEXT.pdf |