Exploring Motivations for TikTok Usage and Impact Factors of TikTokers’ Continuance Intention
The objectives of this study are to examine the motivations for people’s TikTok usage and the determinants of their continued use of the app. As a relatively new social media gaining unprecedented popularity so rapidly, it begs the question of why TikTokers keep using the app. This study is essentia...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
IIETA
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/36604/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/36604/2/FULL%20TEXT.pdf |
