Exploring Factors Influencing Housewives’ Involvement In I-Suri in Malaysia: A Conceptual Study
This conceptual study explores the factors influencing housewives' intention to participate in i-Suri, focusing on the significance of attitudes, subjective norms, awareness, and financial literacy. The study utilizes a theoretical framework based on the extended Theory of Reasoned Action (TRA)...
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| Format: | Article |
| Language: | English English |
| Published: |
Penerbit UMS
2023
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/37442/1/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/37442/2/FULL%20TEXT.pdf |