Determinants of customers' intention to use Islamic banking products : a study of consumers in Kota Kinabalu, Sabah

Nowadays, intense competition that exists in the financial market has cause a big challenge on profitability in banking institutions of all sizes. As Malaysia is a Muslim country where both Islamic banks and conventional banks are operated, it is crucial to understand the main factors that encourage...

詳細記述

書誌詳細
第一著者: Alfera Jausin
フォーマット: 学位論文
言語:English
English
出版事項: 2016
主題:
オンライン・アクセス:https://eprints.ums.edu.my/id/eprint/37579/1/24%20PAGES.pdf
https://eprints.ums.edu.my/id/eprint/37579/2/FULLTEXT.pdf