Rural Development: Motivational Factors Impacting Community Support for Rural Tourism

Rural tourism has emerged as a viable domestic tourism option and a means of raising the standard of living and enhancing the environment for rural residents. Successful rural tourism greatly depends on rural tourism products and the local communities residing in particular areas. This study examine...

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Main Authors: Marcela Pimid, Azizan Marzuki, Joanna Scian, Kumara Thevan Krishnan
Format: Article
Language:English
English
Published: Malaysia Institute of Planners 2023
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38035/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38035/2/FULL%20TEXT.pdf
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author Marcela Pimid
Azizan Marzuki
Joanna Scian
Kumara Thevan Krishnan
author_facet Marcela Pimid
Azizan Marzuki
Joanna Scian
Kumara Thevan Krishnan
author_sort Marcela Pimid
collection UMS
description Rural tourism has emerged as a viable domestic tourism option and a means of raising the standard of living and enhancing the environment for rural residents. Successful rural tourism greatly depends on rural tourism products and the local communities residing in particular areas. This study examines factors that influence rural community support for developing tourism in remote areas. The theoretical concept is framed by integrating social exchange theory with social representation theory. It employs a case study approach by examining multiple stakeholder views located in remote Kinabatangan, Sabah. Using a mixed method approach and four labels of data convergence, the findings reveal conflicting views among the stakeholders pertaining to Indigenous motivation and participation in rural tourism activities. The study highlights employing a comrade approach to encourage aboriginal participation in tourism ventures, not merely depending on monetary incentives and tourism awareness campaigns.
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spelling ums.eprints-380352024-01-26T07:22:14Z https://eprints.ums.edu.my/id/eprint/38035/ Rural Development: Motivational Factors Impacting Community Support for Rural Tourism Marcela Pimid Azizan Marzuki Joanna Scian Kumara Thevan Krishnan G154.9-155.8 Travel and state. Tourism GN301-674 Ethnology. Social and cultural anthropology Rural tourism has emerged as a viable domestic tourism option and a means of raising the standard of living and enhancing the environment for rural residents. Successful rural tourism greatly depends on rural tourism products and the local communities residing in particular areas. This study examines factors that influence rural community support for developing tourism in remote areas. The theoretical concept is framed by integrating social exchange theory with social representation theory. It employs a case study approach by examining multiple stakeholder views located in remote Kinabatangan, Sabah. Using a mixed method approach and four labels of data convergence, the findings reveal conflicting views among the stakeholders pertaining to Indigenous motivation and participation in rural tourism activities. The study highlights employing a comrade approach to encourage aboriginal participation in tourism ventures, not merely depending on monetary incentives and tourism awareness campaigns. Malaysia Institute of Planners 2023 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/38035/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/38035/2/FULL%20TEXT.pdf Marcela Pimid and Azizan Marzuki and Joanna Scian and Kumara Thevan Krishnan (2023) Rural Development: Motivational Factors Impacting Community Support for Rural Tourism. PLANNING MALAYSIA: Journal of the Malaysian Institute of Planners, 21. pp. 408-424. ISSN 1675-6215 https://doi.org/10.21837/pm.v21i30.1410
spellingShingle G154.9-155.8 Travel and state. Tourism
GN301-674 Ethnology. Social and cultural anthropology
Marcela Pimid
Azizan Marzuki
Joanna Scian
Kumara Thevan Krishnan
Rural Development: Motivational Factors Impacting Community Support for Rural Tourism
title Rural Development: Motivational Factors Impacting Community Support for Rural Tourism
title_full Rural Development: Motivational Factors Impacting Community Support for Rural Tourism
title_fullStr Rural Development: Motivational Factors Impacting Community Support for Rural Tourism
title_full_unstemmed Rural Development: Motivational Factors Impacting Community Support for Rural Tourism
title_short Rural Development: Motivational Factors Impacting Community Support for Rural Tourism
title_sort rural development motivational factors impacting community support for rural tourism
topic G154.9-155.8 Travel and state. Tourism
GN301-674 Ethnology. Social and cultural anthropology
url https://eprints.ums.edu.my/id/eprint/38035/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38035/2/FULL%20TEXT.pdf
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AT azizanmarzuki ruraldevelopmentmotivationalfactorsimpactingcommunitysupportforruraltourism
AT joannascian ruraldevelopmentmotivationalfactorsimpactingcommunitysupportforruraltourism
AT kumarathevankrishnan ruraldevelopmentmotivationalfactorsimpactingcommunitysupportforruraltourism