Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program

Purpose: The aim of this research was to investigate strategy to improve KPM’s start-up business creativity in the context of social entrepreneurship program. Theoretical framework: The primary goal of social work is to improve a society's overall well-being, especially for the most vulnerable...

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Main Authors: Yuce Sariningsih, Wanda Kiyah George Albert, Ine Mariane
Format: Article
Language:English
English
Published: Logos University International 2023
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/38123/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38123/2/FULL%20TEXT.pdf
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author Yuce Sariningsih
Wanda Kiyah George Albert
Ine Mariane
author_facet Yuce Sariningsih
Wanda Kiyah George Albert
Ine Mariane
author_sort Yuce Sariningsih
collection UMS
description Purpose: The aim of this research was to investigate strategy to improve KPM’s start-up business creativity in the context of social entrepreneurship program. Theoretical framework: The primary goal of social work is to improve a society's overall well-being, especially for the most vulnerable populations. It's not just corporate responsibility where social workers can help businesses and strengthen entrepreneurship (Zastrow, 2017). Design/methodology/approach: The method used a qualitative approach by interviewing 3 informants of KPM, and the data was analysed by using SWOT analysis to helping identify competitive opportunities for improvement. It was designed to assess strengths (S) and weaknesses (W) as internal capabilities, while opportunities (O) and threats (T) are posed by the external environment. Findings: KPM was in incubate profile of creativity and need to empower their business skill to be sustainable, and needed the intervention of social work in giving some business education and to strengthen social entrepreneurship of KPM by using case work method should be improved. Research, Practical & Social implications: This research is urgently needed to break KPM's dependence on public assistance and increase their sustainable income through business startups and strengthen their entrepreneurial spirit. Originality/value: This research related to social work intervention in business and industry to strengthen KPM start-up through social entrepreneurship. KPM showed that they still rely on public assistance to meet their daily needs.
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spelling ums.eprints-381232024-02-02T07:51:00Z https://eprints.ums.edu.my/id/eprint/38123/ Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program Yuce Sariningsih Wanda Kiyah George Albert Ine Mariane HB1-3840 Economic theory. Demography HD60-60.5 Social responsibility of business Purpose: The aim of this research was to investigate strategy to improve KPM’s start-up business creativity in the context of social entrepreneurship program. Theoretical framework: The primary goal of social work is to improve a society's overall well-being, especially for the most vulnerable populations. It's not just corporate responsibility where social workers can help businesses and strengthen entrepreneurship (Zastrow, 2017). Design/methodology/approach: The method used a qualitative approach by interviewing 3 informants of KPM, and the data was analysed by using SWOT analysis to helping identify competitive opportunities for improvement. It was designed to assess strengths (S) and weaknesses (W) as internal capabilities, while opportunities (O) and threats (T) are posed by the external environment. Findings: KPM was in incubate profile of creativity and need to empower their business skill to be sustainable, and needed the intervention of social work in giving some business education and to strengthen social entrepreneurship of KPM by using case work method should be improved. Research, Practical & Social implications: This research is urgently needed to break KPM's dependence on public assistance and increase their sustainable income through business startups and strengthen their entrepreneurial spirit. Originality/value: This research related to social work intervention in business and industry to strengthen KPM start-up through social entrepreneurship. KPM showed that they still rely on public assistance to meet their daily needs. Logos University International 2023 Article NonPeerReviewed text en https://eprints.ums.edu.my/id/eprint/38123/1/ABSTRACT.pdf text en https://eprints.ums.edu.my/id/eprint/38123/2/FULL%20TEXT.pdf Yuce Sariningsih and Wanda Kiyah George Albert and Ine Mariane (2023) Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program. International Journal of Professional Business Review, 8 (4). pp. 1-27. https://doi.org/10.26668/businessreview/2023.v8i4.590
spellingShingle HB1-3840 Economic theory. Demography
HD60-60.5 Social responsibility of business
Yuce Sariningsih
Wanda Kiyah George Albert
Ine Mariane
Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program
title Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program
title_full Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program
title_fullStr Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program
title_full_unstemmed Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program
title_short Strategy to Improve KPM’s Start-Up Business Creativity in the Context of Social Entrepreneurship Program
title_sort strategy to improve kpm s start up business creativity in the context of social entrepreneurship program
topic HB1-3840 Economic theory. Demography
HD60-60.5 Social responsibility of business
url https://eprints.ums.edu.my/id/eprint/38123/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38123/2/FULL%20TEXT.pdf
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