Hill Rice (Oryza sativa L.): Exploring the Malaysian Knowledge, Perception and Intention to Purchase

Hill Rice (Oryza sativa L.): Exploring the Malaysian Knowledge, Perception and Intention to Purchase

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Rice has a pivotal role as a crucial staple food for more than 50% of the worldwide population, including the nation of Malaysia. The challenges such as invasive and native pests, water scarcity issues, difficulties in accessing markets, pesticide-related health issues, and farmers' outmigratio...

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Bibliographic Details
Main Authors: Nathaniel Maikol, Shafinah Kamarudin, Justin Sentian, Mohamad Zaki Mohamad Saad, Nur Hafizatun Ramlan, Leong, Wan Teng, Shiamala Devi Ramaiya
Format: Article
Language:English
English
Published: Human Resource Management Academic Research Society (HRMARS) 2023
Subjects:
SB183-317 Field crops Including cereals, forage crops, grasses, legumes, root crops, sugar plants, textile plants, alkaloidal plants, medicinal plants
Online Access:https://eprints.ums.edu.my/id/eprint/38249/1/ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/38249/2/FULL%20TEXT.pdf

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