Location branding : exploring online destination image of Malaysian Borneo
Although Place Branding Theory (PBT) continues to advance in the tourism domain, location branding remains an understudied area. In this digital era, online destination image (ODI) is a vital component of tourism destination brands. ODI, especially User-Generated Content (UGC) is known to influence...
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| Format: | Thesis |
| Language: | English English |
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2018
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38504/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38504/2/FULLTEXT.pdf |