The relationship between service quality, satisfaction and customer loyalty in the context of private high schools in Kota Kinabalu, Sabah
This study has been carried out to understand the relationship between service quality dimensions, satisfaction and customer loyalty towards private high schools in Kata Kinabalu. This study seeks to contribute to the development of a conceptual framework that integrates service quality, satisfactio...
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| Format: | Thesis |
| Language: | English English |
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2012
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38530/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38530/2/FULLTEXT.pdf |