Green marketing strategy, competitive advantage and firm performance in the hotel industry
The economic growth has stimulated the increasing income to the nation yet it followed by the environmental problem on the opposite side. This has aroused the global concern and people started to embrace green. Business opportunities have been created; meanwhile, it erodes firm's competitivenes...
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| Format: | Thesis |
| Language: | English English |
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2018
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| Online Access: | https://eprints.ums.edu.my/id/eprint/38542/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38542/2/FULLTEXT.pdf |